Maricopa County’s New Promotional Campaign: Get the Facts, Then Get the Shot

5 min readMay 26, 2021

May 2021

The campaign, supported through federal funds, will include television and radio ads, billboards, and social media promotions in English and Spanish. Every person featured in the photos and videos in this campaign are real Maricopa County residents who got vaccinated against COVID-19, and many of the photos are from actual vaccine events held across the county.

“It’s our job as leaders to share facts with residents. That’s what this campaign is all about,” said Maricopa County Board of Supervisors Chairman Jack Sellers. “It features local people from different backgrounds who chose to get vaccinated after learning about the safety and efficacy of COVID-19 vaccines. I hope residents will find this campaign relatable and informative and will consider getting the shot so we can all get back to doing what we love with the people we love.”

The goal is to reach people who may be on the fence about getting a COVID-19 vaccine. Maricopa County wants to let people know it’s okay to have questions, and that it’s important to seek out information from trusted sources including family doctors, healthcare providers, and public health professionals. And people who are interested but haven’t gotten vaccinated yet are encouraged to do so as soon as they can. Every person who gets vaccinated gets us closer to not worrying about getting or spreading COVID-19 infection.

Find facts and answers from experts on COVID-19 and vaccine frequently asked questions at: COVID-19 Vaccine — Facts and FAQs | Maricopa County, AZ

People who are interested but haven’t gotten vaccinated yet are encouraged to do so as soon as they can. Every person who gets vaccinated gets us closer to not worrying about getting or spreading COVID-19 infection.

Find vaccine opportunities at locations near you on a map that can be sorted by manufacturer at: COVID-19 Vaccine Locations | Maricopa County, AZ

Public Health data as of May 19 show 1.5 million Maricopa County residents are fully vaccinated against COVID-19. This means less than half of our neighbors — 41% of all Maricopa County residents and 47% of Maricopa County residents 10 years and older — have received at least 1 dose of COVID-19 vaccine. The “Take Care” campaign aims to increase that number through education.

Find the latest vaccine data at: Dashboard — Main Dashboard (maricopa.gov) and Maricopa County Covid-19 Vaccine Data | Maricopa County, AZ

The “Take Care” campaign aims to increase that number through education.

Visit the campaign website for vaccine facts and resources at: Take Care With COVID-19 Vaccine Information | Maricopa County, AZ

Background

Maricopa County’s goal is to make COVID-19 vaccine available to everyone who wants it wherever they live in the county.

We want to meet people where they are at in our community, and to ensure those who, historically, have a harder time getting health care can find a COVID-19 shot that is:

· Available in convenient locations and times

· Provided in a safe, trusted environment

· Easy to sign up for

· Culturally relevant with information in many languages

· Accessible for people with a variety of functional needs

Read more about our vaccine events, the partners who make it possible, and the data that tells us who needs the extra resources to get vaccinated at Maricopa.gov/COVID19Vaccine.

Get the Facts.

Global Public Health Authority: WHO | World Health Organization
National Public Health Authority: Centers for Disease Control and Prevention (cdc.gov)
State Public Health Authority: Arizona Department of Health Services (azdhs.gov)
County Public Health Authority: Coronavirus disease (COVID-19) | Maricopa County, AZ